Build-in-public updates, user stories, crowdfunding notes, the occasional commit message, and everything we're learning as we launch this brand in the open. No polish. Real numbers. Actual decisions.
Three weeks of comparing Kickstarter, Indiegogo, and direct preorders. The numbers, the platform fees, the audience math, and the call we ended up making.
HexRoast now has a sister site for shorter, more casual coffee writing. Here's what goes there, what stays here, and why we split the writing in two.
Seven small-batch roasters, three weekends of tastings, one spreadsheet, one decision. The full log of how we chose a roasting partner.
The actual numbers from thirty days of building HexRoast in the open, from the domain search through the first hundred people on the waitlist.
A real breakdown of platform fees, audience fit, and what the people on our waitlist actually said when asked.