Build-in-public updates, user stories, crowdfunding notes, the occasional commit message, and everything we're learning as we launch this brand in the open. No polish. Real numbers. Actual decisions.
Seven small-batch roasters, three weekends of tastings, one spreadsheet, one decision. The full log of how we chose a roasting partner.
The actual numbers from thirty days of building HexRoast in the open, from the domain search through the first hundred people on the waitlist.
A real breakdown of platform fees, audience fit, and what the people on our waitlist actually said when asked.